College in High School Marketing in an Interconnected World

Marketing in an Interconnected World is a College in High School Course (MARK 2000) offered in partnership with Robert Morris University.

This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. 

Though not required, students have the opportunity, for a fee, to earn college credits while still in high school.